How it started

Rooted in the history of UY, our organizational philosophy embodies a fusion of American marketing principles with the dynamic realm of influencer cooperation. Motivated by this ethos, we have strategically positioned ourselves as key players in influencer marketing for innovative brands, fostering profitable collaborations with numerous content creators and their management teams.
American "Shoot for the Stars!" marketing meets the influencer world!

The formation of our international influencer marketing agency took shape across strategic locations, namely Germany, Switzerland, New York City, and California. Within these diverse and creative landscapes, the current conceptualization and vision of UY – Urban Youngsters came to fruition. This deliberate expansion and evolution underscore our commitment to transcending geographical boundaries, providing unparalleled influencer marketing services with a global perspective.

Establishing a Global Presence

Despite its relatively brief existence, UY has successfully cultivated partnerships with esteemed global brands, a testament to the mutual trust and appreciation embedded within our network. Our standing as a trusted entity resonates on both ends, fostering enduring positive relationships and contributing to our operational success.


Furthermore, our desired network of influencers stands as a valuable asset, ensuring instant access to influential figures for our client's social media endeavors. Our content creators, characterized by their creative dedication, bring an unwavering commitment to excellence in every collaborative effort.


Through our meticulously nurtured relationships with over 300 influencers and managers spanning GSA, Europe, and the USA, we possess a unique vantage point to discern which content creators align seamlessly with your objectives. Our discerning evaluation process ensures the identification of ideal content creators, presenting you with optimal campaign partners for your projects in the current social media landscape. In a world where effective partnerships are paramount, UY stands as your strategic ally and missing piece of the puzzle in navigating the complexity of influencer marketing with precision and expertise.

Influencer Marketing
& Talent Management

Influencer Marketing
  We orchestrate impactful connections between your brand and carefully selected content creators within our valued national and international network. We aim to seamlessly position your products and services within the viral landscape, forging meaningful engagements with the digital generation.


  Our approach involves a fusion of your specific campaign objectives with influencers capable of delivering optimal results. Beyond conventional reliance on prominent figures, we strategically integrate nano, micro, and mid-level content creators with some of the most lucrative global audiences. This nuanced strategy ensures a comprehensive and effective outreach, tapping into diverse segments of the digital sphere for heightened brand visibility and efficiency.

Our commitment to excellence is reflected in our full-service integrated approach, meticulously designed to address every aspect essential for the success of your influencer campaigns and the acceleration of your commercial objectives.


  Creation of Compelling and Original Concepts

Through our team of experienced creatives, we specialize in crafting compelling and original campaign concepts tailored to resonate with your target audience, ensuring a unique and impactful digital brand placement.


  Strategic Influencer Curation

Leveraging our extensive network, we curate a handpicked selection of influencers aligned with your brand ethos. These influencers are strategically deployed across all relevant social media channels, ensuring maximum reach and engagement.


Campaign Analysis and Reporting

Our detailed analysis of campaigns underlines our commitment to data-driven strategies. We provide comprehensive reporting, accompanied by immediate adjustments, paving the way for informed decisions and refined strategies in subsequent campaigns.


  Strengthening Positive Influencer Relations

Beyond one-off collaborations, we emphasize cultivating enduring relationships with influencers. This proactive approach fosters authentic brand ambassadors and contributes to establishing long-term communities around your brand.

Creator Relations

   Within the complex influencer marketing landscape, the conventional method of cold-calling content creators and managers often results in substantial investments with suboptimal campaign outcomes. At UY, we recognize that positive relationship management is the cornerstone of every triumphant influencer campaign.


Employing a proactive strategy, we conduct daily scans to identify the most relevant content creators within our focus regions (GSA, Europe, USA). We integrate these influencers into our expansive network to establish enduring positive relationships. By cultivating these relationships over the long term, we ensure that our clients and content creators can harness the advantages of our already reputable and reliable network, sidestepping the pitfalls of being relegated to spam folders.

  Our approach includes a distinctive "Family & Friends" bonus, an exclusive offering designed to significantly enhance your campaigns' overall efficacy and return on investment (ROI). This USP contributes to an elevated output level, ensuring that each campaign is meticulously crafted and delivers unparalleled results, maximizing the impact on your business objectives.

Talent Management 

Dayan embodies a seamless blend of athleticism and impressive creative talent. Crafting a multifaceted and sporty persona, he transcends conventional expectations, offering more than just a charming smile and a fit physique. With an extensive following of over 5 million people on Instagram and TikTok, Dayan has cultivated a devoted community that admires him for many mesmerizing attributes.


His exceptional athletic skill, discerning taste in music, style choices, coolness, engaging personality, unwavering discipline, and aesthetically pleasing looks collectively contribute to his magnetic appeal. Dayan created a viral personality, representing the perfect combination of influencing skills.


Instagram | TikTok



Leon's remarkable career spans Olympic snowboarding, a triumph as a Worldcup winner, and the prestigious title of Worldcup Tour Vice-Champion, solidifying his status as one of the most globally recognized athletes in his sport. 


Leon is a symbol of cool without apparent effort, earning applause for his athletic skills and innate sense of style. His extensive and dedicated following, both nationally and internationally, continues to expand, particularly during winter. Fans eagerly engage with Leon's extreme sports adventures in the mountains, admire his impeccable fashion and lifestyle choices, and adore the contagious joy exuded by his vibrant personality.


Leon is a representation of athletic excellence and undeniable coolness, effortlessly captivating audiences worldwide with his achievements, styles, and charismatic presence.


Instagram | TikTok


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